Sarah is a Certified Financial Coach with a background in debt counselling and psychology. She has spent over 10 years helping families eliminate consumer debt and build emergency savings. Her approach combines practical budgeting tools with behavioural change techniques.
Sarah Jenkins holds a Master's degree in Behavioural Economics from the University of Warwick, giving her a deep understanding of why people struggle with money. She started her career working for a national debt charity, advising thousands of clients on debt consolidation, IVA, and bankruptcy proceedings. Sarah transitioned into private coaching to focus on preventative financial education, specifically the psychology behind impulse spending and lifestyle inflation. She is an expert in the 'Avalanche' and 'Snowball' debt repayment methods, tailoring strategies to each client's emotional triggers. Sarah has developed numerous tools for tracking expenses, from simple spreadsheets to complex automated systems that categorize spending in real-time. She champions the importance of building a robust emergency fund before investing, citing the psychological security it provides. Sarah frequently runs workshops on financial wellness for corporate employees and writes extensively on frugal living without deprivation. Her mission is to remove the shame associated with debt and empower individuals to regain control.